The CUPRA Terramar is the brands new hero of a new era, in an incredibly significant year. The sporty SUV shifts CUPRA into the hotspot of the fastest growing segment in Europe.
Exterior Design
Hitting the hotspot of the SUV segment, the CUPRA Terramar is a highly emotional, sporty SUV that embraces CUPRA’s new DNA. It delivers a vehicle that stands out from the crowd with distinctive styling.
The CUPRA Terramar pays homage to the historic racing circuit (Autòdrom de Sitges-Terramar) where the brand was born back in 2018.
From the front, the face of CUPRA Terramar presents a powerful vehicle characterised by its shark nose. The sporty proportions skip from the front of the SUV to the side, with sweeping lines that shift from the front across the side to heighten the SUV’s sense of performance.
The CUPRA Terramar uses the brand’s new signature with three triangles - with CUPRA Matrix LED Ultra, with High-Definition Technology - that define the Terramar as a high-end vehicle. The CUPRA logo is framed by two lines that also add sculpture and dynamism to the surfaces of the long bonnet and emphasise the vehicle’s proportions.
Interior Design
Before entering the CUPRA Terramar, the driver and passengers are greeted with the welcome ceremony, with a dynamic light ceremony in the front and rear illumination of the car, while also projecting the CUPRA logo onto the ground, the CUPRA lettering in front of the car (i.e on a wall or a garage door) and an illuminated doorstep.
Inside, the CUPRA Terramar’s highly emotional character transfers into the SUV’s interior. The driver-oriented interior centres the driver as the main protagonist. As the first contact elements, the standard CUPRA steering wheel with paddles and satellite buttons maximises control, while standard bucket seats provide the ultimate in dynamism.
From there, all elements around the driver take shape under the emotional design language of CUPRA, with its interplay of dynamic lines and progressive surfaces. This is particularly relevant in the centre console, with a sculptural spine that flows around the functional elements. The spine incorporates a 3D parametric pattern design which also can be found on the structural parts of the dashboard, bringing that unexpected and progressive CUPRA attention to details.
Technology & Safety
The CUPRA Terramar offers a unique experience at the wheel of the car. It uses high-resolution screens to deliver all the information the driver and other occupants need, a next-generation high-fidelity audio system and access to the CUPRA ecosystem with the new My CUPRA App.
Behind the CUPRA steering wheel is a 10.25” digital cockpit, making digital delivery of key information clearer and simpler, augmented by the Windscreen Head-up Display that delivers information directly in the driver’s line of sight.
Among the new CUPRA Terramar’s safety and convenience systems are Predictive Adaptive Cruise Control (ACC), Travel Assist, Side and Exit Assist, Emergency Assist and Attention and Drowsiness Assist.
To learn more about the Terramar and it’s potential arrival in New Zealand, be sure to follow us on social media.
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