The CUPRA Formentor has won the 2021 Red Dot Award for Product Design

Thanks to the CUPRA Formentor's blend of everyday practicality and emotive driving experience, it has one the Red Dot Design Award for Product Design.

The CUPRA Formentor wowed the judges with it’s sophisticated design language, with it’s elegant, sculpted exterior. Driver focused technology keeping you informed & connected while driving. And advanced safety features resulting in a 5-Star Euro NCAP rating.

The Formentor delivers technical innovation, top of the line safety and a sporty dynamic drive at an affordable level. Built on the MQB EVO platform with the size & style of a crossover SUV. The Formentor can deliver the space & comfort of an SUV, with an adrenaline fueled driving experience.

The Red Dot Award for Product Design is a true recognition of the provocative design language of the CUPRA Formentor.

Wayne Grittiths, President of CUPRA & SEAT

The Red Dot panel is comprised of 50 internationalexperts who will test, evaluate and discuss each submission. Criteria for judging typically includes things like: degree of innovation, functionality, ergonomics, symbolic and emotional content and ecological compatibility.

If you’re interested in finding out about the CUPRA Formentor in New Zealand, visit our website here.

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