The CUPRA Formentor has won the 2021 Red Dot Award for Product Design

Thanks to the CUPRA Formentor's blend of everyday practicality and emotive driving experience, it has one the Red Dot Design Award for Product Design.

The CUPRA Formentor wowed the judges with it’s sophisticated design language, with it’s elegant, sculpted exterior. Driver focused technology keeping you informed & connected while driving. And advanced safety features resulting in a 5-Star Euro NCAP rating.

The Formentor delivers technical innovation, top of the line safety and a sporty dynamic drive at an affordable level. Built on the MQB EVO platform with the size & style of a crossover SUV. The Formentor can deliver the space & comfort of an SUV, with an adrenaline fueled driving experience.

The Red Dot Award for Product Design is a true recognition of the provocative design language of the CUPRA Formentor.

Wayne Grittiths, President of CUPRA & SEAT

The Red Dot panel is comprised of 50 internationalexperts who will test, evaluate and discuss each submission. Criteria for judging typically includes things like: degree of innovation, functionality, ergonomics, symbolic and emotional content and ecological compatibility.

If you’re interested in finding out about the CUPRA Formentor in New Zealand, visit our website here.

Liked this article, why not share it?

Share on Facebook
Share on Twitter
Share on Linkdin
Share by email

Related Posts


CUPRA Moving to Kent Terrace

CUPRA has been a member of the Volkswagen Auto Group since 1986 and has had a relatively new entrance into the New Zealand market. It’s probably one of the most accomplished high-performance brands Kiwis have never heard of.

Read More »