The new Nissan Ariya Concept, was introduced at the 46th Tokyo Motor Show. Signaling the dawn of a new era for Nissan as the company redefines its brand & design philosophy for the next evolutionary phase of the automobile.
The Nissan Ariya Concept is a more realistic look at Nissan’s future vehicles. Showcasing Nissan’s new design direction, called Timeless Japanese Futurism. The new design language combines new possibilities incorporating the company’s 100% EV platform with traditional Japanese minimalist themes.
The Ariya Concept features a spacious, premium cabin with high-tech features and a body that conveys the pure, clean nature of electric cars. It embodies the Nissan Intelligent Mobility vision of personal transportation – one where electrification and vehicle intelligence will offer seamless and adaptive travel experiences free of accidents or harmful emissions. For a more in-depth look about Nissan’s new design direction check out this interview the Nissan’s Executive Design Directer Satoru Tai here.
The Ariya Concept expands on design elements first hinted at by the Nissan IMx concept at the 2017 Tokyo Motor Show. They include the bold electrified V-motion signature “shield” and striking rear light blade, short overhangs, and an interior that feels more like a lounge than a conventional vehicle.
Although it’s a concept vehicle, the crossover EV’s bold styling and unconventional interior and exterior elements could make it into production in the near future.
Find out more about the Ariya Concept here along with a full gallery of images and videos about the Concept Car. For a more in-depth look about Nissan’s new design direction check out this interview the Nissan’s Executive Design Directer Satoru Tai here.